SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
This is not a question with a general answer, as it really, truly depends on your current situation, objectives and marketplace. To better understand this question and understand the differences between SEO & PPC, check out this article on Search Engine Land.
A well-formed SEO strategy should always start with an Inbound GamePlan. The Inbound GamePlan is a more flexible version of a traditional marketing strategy with a focus on shifting resources to the most measurable and effective inbound marketing strategies. The goal is to create a plan that will deliver the highest ROI for your business.
All SEO campaigns at Nacke Media start with an Inbound GamePlan. This article at HubSpot offers a good overview of the features of a good Inbound GamePlan.
To view change history inside of Bing Ads, first, visit bingads.microsoft.com and sign in.
From here, you’ll see a menu in the middle of your screen. Click ‘Change History’.
In the top-right corner you can change the date, and right above the results you can add filters to the change history.
Easy as that!
To view change history in Google Ads, first head to ads.google.com and sign in with your Ads account (we create a shared email that you can access at any time for this reason).
Once logged in, you should see a menu on the left-hand side of your screen.
Towards the bottom click ‘Change History’.
And that’s it!
You can now view everything we do inside of your campaigns.
You can filter the changes by clicking on one of the metrics in the top of your screen.
You can change the date in the top-right corner of your screen.
Unfortunately, because of the way the reporting software pulls in the data for the ‘Total Cost’ widget it can display ‘No Data’.
The reason for this is if you have selected a date range that doesn’t include the date when you were billed for your PPC, the software tries to add your Bing/Google ads costs with ‘No Data’ (since there isn’t a number being billed at that time) and it creates a function that displays ‘No Data’ as a result.
An easy workaround for this is to view your PPC data in at least 30 day periods or more. Since we bill your account for our management fee every month, the software will pick up the amount billed within that period and calculate the Total Cost correctly.
On the SEO page of your report, you will see a table down towards the bottom labeled ‘Link Building’.
Linked Article: This column will show you the post on your site we are linking to from another website.
Article URL: This is the URL of the article where a link to your site can be found.
Views on your Google My Business listing are like impressions.
Impressions are a ‘view’ of your listing, not a click. On top of this, multiple views will be counted from the same user if they are clicking through your listing.
So if a user looks at 40 of your business’ photos, that one user will be responsible for 40 views.
Discovery searches are non-branded searches. An example of a discovery search is ‘dentist in Phoenix’, and your Google listing shows up. A discovery search happens when the user doesn’t know specifically what brand they want so they search more general terms.
Direct searches are branded searches. This is when someone is actively searching for your brand and searches by the name.
A session is when a user comes to the site and spends time there. If a user is inactive on the site for 30 minutes or more then returns, a new session is counted. While the returning user is considered a new session, it is not considered a new user.
You can think of a session as what someone does when they come to the site (views multiple pages, fills out a contact form, etc.), and a user is a person themselves visiting the site.