Frequently Asked Questions

What does SEO stand for?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Which is better, SEO or PPC?

This is not a question with a general answer, as it really, truly depends on your current situation, objectives and marketplace. To better understand this question and understand the differences between SEO & PPC, check out this article on Search Engine Land.

Where do I start my SEO strategy?

A well-formed SEO strategy should always start with an Inbound GamePlan.  The Inbound GamePlan is a more flexible version of a traditional marketing strategy with a focus on shifting resources to the most measurable and effective inbound marketing strategies. The goal is to create a plan that will deliver the highest ROI for your business.

All SEO campaigns at Nacke Media start with an Inbound GamePlan. This article at HubSpot offers a good overview of the features of a good Inbound GamePlan.